Coverage of multiple product variations, when applicable.A sales history that includes a product review rating of at least 3 stars.Products must meet each of the following requirements to be eligible for inclusion as a Lightning Deal: They must also receive at least five Seller Feedback Ratings per month and maintain an average of at least 3.5 stars on those ratings. In order to be eligible for Lightning Deals, a seller must have a Professional Seller account. To try to keep the integrity of their famous Lightning Deals intact, Amazon has some requirements for what makes a seller and a product eligible for the promotion. Eligibility Requirements for Lightning Deals Shoppers that might usually take their time to shop around feel compelled to buy on the spot so that they don’t miss out on this deal. The limited time, limited quantity and only being allowed to purchase one make these deals feel extremely time-sensitive and worthwhile. Even if a customer comes across a Lightning Deal somewhere outside of the deal page such as through an advertisement or a search, Amazon still notes that the product currently has a limited time offer on it.Īll of these factors make Lightning Deals extremely attractive to buyers. When a customer adds a Lightning Deal to their cart, they have 15 minutes to process the transaction or they miss out on the deal. Lightning Deals are limited to one per customer. The deals are laid out in a way that demands action shoppers can see how big their savings are (the sale price is listed above a crossed out regular price with the percentage off of that price noted), what percentage of the product’s stock has already been claimed, and how much time is left on the deal. Every Lightning Deal on the deal page runs for either six hours or until the product completely sells out, whichever comes first. How Lightning Deals WorkĪ Lightning Deal is a discount offer with limited time and quantity. In this Lightning Deal primer, we’ll cover those pros and cons, how to set up a Lightning Deal campaign and much more to help you decide whether these popular deals are right for you and your business. Like all promotions, running Lightning Deals as an Amazon seller has its pros and cons. The deals are found on the popular “Today’s Deals” page all year long and are featured more prominently across all of Amazon during popular shopping times including Prime Day, Black Friday, Cyber Monday and the month of December. If you want to see a complete roundup of the best deals from the best store, be sure to check out our Black Friday guide.Any Amazon seller that is also a shopper on Amazon has likely heard of Lightning Deals. On Amazon's site, you can see what percentage of items have been claimed already which is your best bet of seeing how much time you have left to play with. So if you see a deal you like below, don't consider it for long as they'll be gone before you know it. So, all you need to do is keep this page open, and we'll throw the best deals your way. So you don't have to, we'll be sitting on Amazon's website, furiously refreshing to find out the next best Lightning Deal. The Lightning Deals we're highlighting are usually only online for a few hours at a time, with some super popular ones only lasting minutes as stock sells out long before the expiry date. We'll be highlighting the best deals as they go live, saving you the hassle of scrolling through the tat to make sure you don't miss out on those super low prices. So fast, in fact, that it can be too easy to miss out on an amazing deal. Black Friday is finally here, and Amazon's Lightning Deals are coming thick and fast.
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